Many companies, business firms, banks, etc distribute new calendars to their clients and associates just few days before the beginning of a new year so that they can start using it immediately once the new year starts.
This is one of the brand building approaches from the organization side to keep the bonding good with its customers. The logo and tagline of the organization on the calendar is a very important thing here. One mustn't just distribute simple calendars.Most of the times, the calendars along with the cover letters from senior officers are personally handed over to the intended recipients through the staff of the organization or through its distributors or wholesalers or dealers etc.
Cover letter format for the new calendar to be given to the client is as under. Modify it suitably for your own use.
FORMAT
Date: .............
To
(Name of the Officer)
(Designation)
(Name of the Client/Organization)
(Address)
Sub.: Happy New Year, 20**!
Dear Mr. .....................,
We would like to wish you and your organization a very happy new year in advance. May your organization continue to prosper in all respects!
We heartily thank you for the association and for giving us the opportunity to serve your organization. We are grateful for the trust and confidence your organization have placed in us.
We have designed and printed some very colorful and artistic calendars for some of our selected clients and chosen executives like your goodself. The calendar is enclosed herewith. We hope it will be of use to you.
Our team is coming up with some new attractive schemes which we sincerely hope to be of great benefit to your organization. It will be shared with you shortly.
Once again I am taking this opportunity to wish you and your family members a successful and joyous year ahead.
Thanking you for your continued patronage and assuring you of our best services at all times!
Yours faithfully,
signature
(Name of the Officer)
(Designation)
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